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2023
The JustProjects
social media and community management for a free design and development bootcamp, growing participation by 25% and attracting learners from across Africa, Europe, and the UK.
The Overview
The Just Project is the free bootcamp where my marketing journey began. What started as me showing up to help a friend turned into over a year of building and managing a community of product design and web development learners from scratch. This one is personal.
What I Did
I developed the Twitter and LinkedIn strategy for the programme, growing both channels and boosting student participation by 25%. But the number only tells part of the story. What I am most proud of is what drove that participation.
I introduced community features like student spotlights and testimonials that gave learners a reason to stay engaged beyond just attending classes. The student of the week feature became a real motivator. People got active, showed up consistently, and put in visible effort because they wanted to be featured. That is the kind of organic engagement you cannot buy with ads.
I also ran sign up campaigns that consistently exceeded enrolment targets and pulled in students from well beyond Nigeria. At different points we had learners joining from South Africa, Ghana, Eastern Europe, and the UK, which for a free community bootcamp is a genuinely impressive reach.
The Results
A 25% increase in student participation, enrolment targets consistently beaten, and a community that extended across multiple countries. More importantly, the programme gave real people real skills for free and the marketing helped make sure as many people as possible knew it existed.
What I Took Away
This is where I learned that community marketing is about giving people something to belong to, not just something to sign up for. When people feel seen and celebrated, they show up. Every initiative I have worked on since has carried that lesson.
